“This reel is from Instagram. To comment, add your accounts to the same Accounts Center. Learn more”

Here, working the privacy and Accounts Center teams on this bottom sheet on Facebook, I was tasked with writing content that aligned with the correct description of how Accounts Center works, where different accounts (such as Instagram and Facebook accounts) exist in their own siloed Accounts Center interfaces. Here, we were informing and encouraging users in a strictly informative tone to merge their existing Instagram and Facebook accounts in Accounts Center. The button on the first screen below this text follows the users’ intended action of “Comment” and the header on the second screen follows the intended purpose of the screen, which is to merge.

“Comment with your Instagram username by adding it to the same Accounts Center”

The language of “the same Account Center'“ was written to illustrate to users their accounts are already associated with an Accounts Center, which they could already encounter in each individual app. This was an additional step they needed to take to comment. Since the users is already on Facebook, the headline on screen two did not need to repeat the information that they are connecting to a Facebook account, since that is inferred.

The first bullet on the second screen describes how users will be interacting with an Instagram reel on Facebook, but by commenting with their connected Instagram identity, their comments will be visible on both Instagram and Facebook.